Brand & Webdesign Yoga Course
Creative Design Direction grounded in clarity and
warm colourful Emotions'
The sun salutation is the guiding movement principle in yoga, its the main inspiration for creating the brand design and visual direction. The website shall reflect that in its colour tonality and smooth scroll animation, while help users to focus on the main user journey to book a course.
- Problem Statement: As a newly established company, there is currently no defined brand identity (CI) or existing analog or digital marketing touchpoints. The primary goal is to effectively inform potential clients—particularly yogis—about the services offered, pricing, and the studio location.
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Brand Story:
Saniye Yogas Classes are rooted from a simple but powerful idea: in a fast-moving world, people need a space to slow down, reconnect to their breath, and truly feel themselves again. In a small group environment they can learn ancient practices for a holistic lifestyle.
- Brand Promise: Creative learning deserves tools that support design education. Incom is a platform designed specifically for creative education — where projects, people, and communication exist in one shared space.
- Brand Vision:Saniye Hatha Yoga is more than a series of classes. It is a space where movement meets music, where breath becomes rhythm, and where each individual is invited to arrive exactly as they are.
- Brand Gap:Website Branding elements like imagery, typography, and tone are somewhat generic.
Currently, the site functions well technically and conveys calmness, but the story, personality, and unique differentiators of Saniye Yoga are underrepresented. - Re-Design Solution: Building a recognizable, purpose-driven yoga brand rooted in individual authenticity, where everyone is welcome. Merging ancient heritage and a modern warm athmosphere.
- We want to test our assumptions,
Does the Brand Story speaks to you: "Yoga Sun Salutation" ?
“Which three words come to mind when you think of Saniye Yoga?”
SAAS Dashboard Improvements
Aligning Stakeholder expectations with a problem framing Workshop'
To effectively define UI improvements and a Product Roadmap, we must first establish a deep understanding of the business goals and the target user profile. This alignment provides a strong foundation for a focused and coherent UX design direction. It allows us to prioritize features and interactions that deliver maximum value to both users and the business.
- Problem Statement: The company has already launched a service page and a functional software interface, but is seeking improvements to the dashboard UI. These adjustments require a thorough evaluation from a user experience perspective to identify usability issues to establish a clear, focused user flow.
- Brand Story: OpenTalk is a modern, secure, European-focused video conferencing solution designed with a strong emphasis on data sovereignty, privacy, and productivity—empowering organizations to collaborate with GDPR confidence and individual control.
- Brand Promise: At its core, OpenTalk positions itself not just as “another meeting tool,” but as a product designed for organizations that require control and Digital Sovereignty over their communication and data.
- Brand Vision:Built on open‑source principles and designed to function with robust encryption and modern secure architectures — appealing especially to public sector, education, business, and service providers who can’t compromise on regulatory compliance
- Brand USP:“Communication tools shouldn't be trade‑offs between ease‑of‑use and privacy. OpenTalk exists so teams, institutions, and communities can meet and collaborate **without sacrificing control over their data, or depending on foreign infrastructure.
- Product - UX- Strategy: Strong emphasis on GDPR compliance, data sovereignty, and German hosting, but not clearly seperating different persona segmentation/ or institutional benefits. Improving the Dashboard Architecture.
- We want to test our assumptions,
Enhancing clarity for first-time users through tooltips and visual explainer.
Segmentation of Features for specific institutions and use cases.
Covarly Marketplace MVP End-to-End
Early-Stage-Startup MVP Strategy and Execution for the new Product Launch
Multilingual & Multicurrency E-Commerce storefront: Website available in German, English, French, Spanish, and more. Localized currencies (EUR, USD, GBP, CHF, etc.) as well as automatic currency conversion. Region-specific product availability and pricing, considering product-specific compliance regulations for vouchers, game cards, and bitcoins in global commerce.
- Problem Statement: The company has already secured an investor and received funding; the current objective is to validate a technically functional MVP product. MVP Requirements for the B2B and B2C have been set to ensure a complete buyer journey through to checkout.
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Brand Story:
At Covarly, we understand that waiting for downloads, dealing with complicated license keys, or navigating unclear marketplaces can be frustrating.
Covarly isn’t just a store — it’s a gateway to digital vouchers to upgrade your professional workflows: fast, simple, and directly accesible. - Brand Promise: We create a platform where every product is verified, every transaction is secure, and every user experience is seamless. From professionals looking for software vouchers, to gamers hunting for the latest digital codes, and creators seeking design assets, Covarly ensures that the right digital tool is just a few clicks away.
- Brand Vision: As the digital world grows, so does Covarly’s ambition: to become the most reliable and accessible digital marketplace in Europe and beyond — connecting people with the software and tools that shape their digital lives with an easy interface solution of access to digital keys.
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Brand USP:
“Instant, secure, and reliable access to digital products — anytime, anywhere.”
Instant delivery: licenses, software, and digital assets are delivered immediately after purchase — no delays, no waiting. - Product – UX Strategy: MVP end-to-end e-commerce B2C responsive product design, ensuring a complete buyer journey through to checkout — prepared for the next investor pitch.
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Extended Scope:
UI interface for a B2B dashboard to manage inventory, visualize analytical data, and track sales.
Goal: provide vendors with full control, insights, and management capabilities over their digital products on Covarly.de.
NATUO Supplements Brand Pitch
Market repositioning for Futurist healthcare Lifetsyle Supplements Brand Pitch'
With the Brand Design Re-Positioning we aim to establish a better market fit, to build trust with health-conscious consumers, and generate initial sales through targeted digital marketing and strategic influencer partnerships. It was important to me to visualize the brand's philosophy through all elements and touchpoints. As the Market lacks a mid-tier, eco-conscious brand that balances efficacy and affordability — Natuo can fill this gap. Focus on spiritual, well balanced consumerism.
- Problem Statement: As a newly established company, there is currently no defined brand identity (CI) or existing analog or digital marketing touchpoints. The primary goal is to effectively inform potential clients—particularly yogis—about the services offered, pricing, and the studio location.
- Brand Story: Supplements have become an indispensable part of modern life. The product was developed for a discerning clientele with a higher level of awareness. This clientele is interested in quality, spirituality, and sustainability.
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Brand Promise:
"Natuo delivers 100% organic, sustainable, and ayuverdic supplements that enhance your well-being, every time you choose us."
No matter which age: This is FOR YOU. - Brand Vision:Market lacks a mid-tier, eco-conscious brand that balances efficacy and affordability — Natuo can fill this gap. Focus on spiritual, well balanced consumerism. Supplements for health consciouse consumers.
- Brand USP:“100% natural, veganism, free of additions”.
the brand style should reflect an essential, natural, vegan health product -
Product - UX- Strategy:
Reframing the Brand Concept and Story to define a visual Design Language.
we want to create an MVP, to test further market fit, to create a brand experience that makes a strong and intuitive first impression —one that feels trustful and communicates vegan USP'S. - Testing Our Assumptions: First feelings define the Brand perception and will dominate the product UX Experience
Design shall breathes air and clarity.
Kinesics Multimedia Event Promotion
Avantgarde Art & experimental Music Event sonic brand design and website pomotion
For a sonic brand its of course a key consideration that begings right from the first seed ideas. A Logo, Typography, colours and visuals - the tone of voice - how the brand looks and feels, all pillars are inextricalby linkshaping the athmosphere of this unique event. Music is energy in Motion. Emotions are energy. Energy is everything which surrounds us and the key element highlighted in the Brand Name.
- Problem Statement: The challenge was to communicate a complex combination of spatial audio, electronic music, performance, and new-media art across digital and physical touchpoints.
- Brand Story: Kinesics Multimedia is an multi-disciplinary performance art project that merges experimental electronic music, spatial audio, multimedia performance, and innovative visual and new-media art. It relationship between sound, movement, technology, and visual experience.
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Brand Promise:
“Kinesics transforms sound and vision into an immersive experience in motion.”
A multidisciplinary event where avantgarde music, technology, performance, and visual art come together to create an experience that engages all the senses. - Brand Vision: To establish Kinesics as an avant-garde multimedia experience that connects experimental sound, spatial technology, performance, and visual art. The brand should communicate innovation, energy, movement, and a forward-thinking approach to contemporary culture.
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Brand USP:
“A sonic and visual experience in motion.”
Kinesics combines 4D spatial audio, experimental electronic music, performance, and generative/new-media visuals into a single multidisciplinary event experience. - Product – UX Strategy: The experience was structured around the audience’s key needs: understanding the concept, discovering the lineup, finding event information, and accessing booking options.
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Testing Our Assumptions:
The design needs to communicate the atmosphere and energy of the experience before the visitor encounters the music or performance itself.
Movement, typography, imagery, sound, and visual rhythm become essential elements in translating the intangible qualities of music and spatial experience into a recognizable brand language.
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