Brand & Web Design Service
When Tech' Knowledge blends with UX Empathy' we create clear messaging
Innovation happens when technical expertise is combined with deep understanding of users.
UX is the big picture: UX is the result of all interactions with a product. It's about gathering insights how 'interacting' and 'using' it feels and what the frustrations are, its important to reduce friction and to improve the whole Customer Journey, to help customers simplifys there day to day life - here in specific informing about an educational software solution.
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Brand Story:
Traditional learning platforms prioritize administration over creativity. They reduce rich, visual processes into rigid structures, fragment collaboration across tools, and often compromise on usability, ownership, and privacy.
- Brand Promise: Creative learning deserves tools that support design education. Incom is a platform designed specifically for creative education — where projects, people, and communication exist in one shared space.
- Brand Vision:To become the digital backbone of creative education — empowering institutions, educators, and students to create, connect, and share work freely, in an environment that respects both their creativity and their rights.
- Brand Gap:the experience does not fully reflect its intended value (creative, collaborative, privacy-first platform for design education).
A platform for designers does not look or feel designed for designers.
The emotional benefits (belonging, pride, creativity) are underrepresented. -
Re-Design Solution:
Elevate visual identity, More expressive design system (color, typography, layout), Reflect design culture and creativity
Tailor messaging for: Students, Lecturers, Institutions - We want to test our assumptions,
Do users understand what Incom is within seconds?
Do they see it as different from Moodle / generic LMS?
Do they perceive it as designed for creative education?
Brand & Webdesign Yoga Course
Creative Design Direction grounded in clarity and Emotions'
The sun salutation is the guiding movement principle in yoga, its the main inspiration for creating the brand design and visual direction. The website shall reflect that in its colour tonality and smooth scroll animation, while help users to focus on the main user journey to book a course.
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Brand Story:
Saniye Yogas Classes are rooted from a simple but powerful idea: in a fast-moving world, people need a space to slow down, reconnect to their breath, and truly feel themselves again.
- Brand Promise: Creative learning deserves tools that support design education. Incom is a platform designed specifically for creative education — where projects, people, and communication exist in one shared space.
- Brand Vision:Saniye Hatha Yoga is more than a series of classes. It is a space where movement meets music, where breath becomes rhythm, and where each individual is invited to arrive exactly as they are.
- Brand Gap:Website Branding elements like imagery, typography, and tone are somewhat generic.
Currently, the site functions well technically and conveys calmness, but the story, personality, and unique differentiators of Saniye Yoga are underrepresented. - Re-Design Solution: Building a recognizable, purpose-driven yoga brand rooted in individual authenticity, where everyone is welcome. Merging ancient heritage and a modern warm athmosphere.
- We want to test our assumptions,
testing Emotional connection with Surveys, interviews “After visiting the site, how connected do you feel to the Saniye Yoga brand?”?
“Which three words come to mind when you think of Saniye Yoga?”
SAAS Dashboard Improvements
Aligning Stakeholder expectations with a problem framing Workshop'
To effectively define UI improvements and a Product Roadmap, we must first establish a deep understanding of the business goals and the target user profile. This alignment provides a strong foundation for a focused and coherent UX design direction. It allows us to prioritize features and interactions that deliver maximum value to both users and the business.
- Brand Story: OpenTalk is a modern, secure, and European‑focused video conferencing solution built around data sovereignty, privacy, and productivity.
- Brand Promise: At its core, OpenTalk positions itself not just as “another meeting tool,” but as a product designed for organizations that require control and Digital Sovereignty over their communication and data.
- Brand Vision:Built on open‑source principles and designed to function with robust encryption and modern secure architectures — appealing especially to public sector, education, business, and service providers who can’t compromise on regulatory compliance
- Brand USP:“Communication tools shouldn't be trade‑offs between ease‑of‑use and privacy. OpenTalk exists so teams, institutions, and communities can meet and collaborate **without sacrificing control over their data, or depending on foreign infrastructure.
- Product - UX- Strategy: Strong emphasis on GDPR compliance, data sovereignty, and German hosting, but not clearly seperating different persona segmentation/ or institutional benefits. Improving the Dashboard Architecture.
- We want to test our assumptions,
Enhancing clarity for first-time users through tooltips or explainer visuals.
Segmentation of Features for specific institutions and use cases.
Covarly Marketplace MVP End-to-End
Early Stage Startup MVP Strategy and Execution for the new Product Launch'
Multilingual & Multicurrency Storefront: Website available in German, English, French, Spanish, and more. Localized currencies (EUR, USD, GBP, CHF, etc.) and automatic currency conversion. Region-specific product availability & pricing, considering product specific compliance regulations for vouchers, game cards and bit coins for world wide shopping.
- Brand Story: At Covarly, we understand that waiting for downloads, dealing with complicated license keys, or navigating unclear marketplaces can be frustrating. Covarly isn’t just a store. It’s a gateway to digital possibilities—fast, simple, and made for you.
- Brand Promise: We create a platform where every product is verified, every transaction is secure, and every user experience is seamless. From professionals looking for software vouchers, to gamers hunting for the latest digital codes, and creators seeking design assets, Covarly ensures that the right digital tool is just a few clicks away.
- Brand Vision:And as the digital world grows, so does Covarly’s ambition: to become the most reliable and accessible digital marketplace in Europe and beyond, connecting people with the software and tools that shape their digital lives.
- Brand USP:“Instant, secure, and reliable access to the digital products you need—anywhere, anytime.”.
Instant Delivery: Licenses, software, and digital assets are delivered immediately after purchase—no delays, no waiting. - Product - UX- Strategy: MVP End-to-End E-Commerce B2C responsive Product Design Interface, ensuring complete buyers journey until checkout. To present For next Investor pitch.
- Extended Scope: UI Interface B2B Dashboard inventory Experience, visualising Analytical Data and Sales
provide vendors full control, insight, and management capabilities over their digital products on Covarly.de.
NATUO Supplements Brand Pitch
Market repositioning for Futurist healthcare Lifetsyle Supplements Brand Pitch'
With the Band Design Re-Positioning we aim to establish a better market fit, to build trust with health-conscious consumers, and generate initial sales through targeted digital marketing and strategic influencer partnerships. It was important to me to visualize the brand's philosophy through all elements and touchpoints. As the Market lacks a mid-tier, eco-conscious brand that balances efficacy and affordability — Natuo can fill this gap. Focus on spiritual, well balanced consumerism.
- Brand Story: Supplements have become an indispensable part of modern life. The product was developed for a discerning clientele with a higher level of awareness. This clientele is interested in quality, spirituality, and sustainability.
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Brand Promise:
"Natuo delivers 100% organic, sustainable, and ayuverdic supplements that enhance your well-being, every time you choose us."
No matter which age: This is FOR YOU. - Brand Vision:Market lacks a mid-tier, eco-conscious brand that balances efficacy and affordability — Natuo can fill this gap. Focus on spiritual, well balanced consumerism. Supplements for health consciouse consumers.
- Brand USP:“100% natural, veganism, free of additions”.
the brand style should reflect an essential, natural, vegan health product -
Product - UX- Strategy:
Reframing the Brand Concept and Story to define a visual Design Language.
we want to create an MVP, to test further market fit, to create a brand experience that makes a strong and intuitive first impression —one that feels trustful and communicates vegan USP'S. - Testing Our Assumptions: First feelings define the Brand perception and will dominate the product UX Experience
Design shall breathes air and clarity.
get inspired by past projects