A Warm athmosphere and Sunny Colours for Sun seeking Yogis.

• 
• 
• 

Merging Ancient traditions, with Earth Colours and a modern grafic style.

• 
• 

• How can we convey tradition and modernity in a logo brand symbol? To explore this, I developed a range of symbols inspired by yoga and Indian visual culture. We then evaluated each concept based on its cultural associations, visual expression, and depth of meaning, looking for a symbol that could connect traditional roots with a contemporary brand identity.
• The idea for the brand symbol is based on two symbols – the spiral and the dot, which we combined into one graphic at Saniye's request. The left spiral is a symbol of return and unity – it leads inward to the center, to oneself. The spiral is an original universal symbol of all cultures. It signifies the unity of nature and spirit. The dot has a mystical meaning. It represents the third eye of spiritual vision.
• Illustrations enhance the Brand Messaging Custom graphic illustrations translate Saniye Yoga’s values into a distinctive visual language. By combining abstract forms, symbols, and organic shapes, the illustrations communicate themes of connection, balance, inner awareness, and transformation while adding a recognizable and expressive layer to the brand identity.

• 
• 

• 
• 
• 

Hatha Yoga Course for Everyone who wants to manifest a Yogic lifestyle.

• 
• 
• 

Grounding Yoga practice for inner Balance, Rest & Recharge

• 
• 
• 

How can we motivate and help Yogis to see progress and keep them engaged?

We started out with print material to give Yogis Class Cards at Hand - they can collect as "Sun Salutation" Asana Collection. As a sweet give away, to track there progress and learn asanas. Furthermore giving admiration to that print itself as Instruction Cards to collect and learn with. Printed at Umweltdruckerei Berlin.

• 
• 
• 

We De-Construct and
Re-construct the Website Information architecture,

• Web Launch: the last step of that re-branding roll out required a new Website Design and Development. To achieve a consistent Experience on the digital and analog Touchpoints and a Cohesive use of colors, fonts, and imagery aligned with those defined brand values (calm, empowering, personal),
• Web Architecture: With a Web-Screen Audit we can document specific Task flows: how many steps it takes to "Book a Couse". The customer journey visualizes and documents the customer's experience as they interact with a company, step by step, from the moment a need is awakened to the moment that need is satisfied.. It reflects the customer's overall experience.
• Web Brand Promise: We wanted to integrate more authentic colourful images of Saniye course sessions, next to filligrane Line-Illustrations, to evoke softnes and a powerful contrast in its whole context. That new approach shall guide with a more impactful brand style: a sun-flooded Website Entry as a Welcome to Saniyes Yoga Courses.
• Brand Gap:"The website athmosphere creates a dreamy vibe of melancholy, which is not mainly a wrong approach - Design is subjective, somehow.
  I accelerate the story into a full visual concept to "brand" your business consistently.
• Re-Design Solution: On the new Website we can directly choose to book a specific Course, without any further search, helping Users with there Core goals to book a Course.
  - reducing unnecessary fricition and confusion, and effort in search
• We want to test our assumptions, transforming the visual messaging into a more powerful modern solution.
  - giving clarity in its Word Conventions,
  reducing unnecessary friction
  - making it clear that Hatha Yoga Style is offered

• 
• 

Framing a visual re-defined User Journey for sun'light seeking Yogis, for online booking

• 
• 

• 
• 
• 

Proof of Concept, what makes Yogies enjoy the new Design Solution?

• 
• 

• Layout Brand Style - Amber
• Layout Brand Style - Citrone
• Layout Brand Style - Sepia

Engage with Social Media,
see what Saniye shares about philosophy and teaching

• 
•