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    • YOGA
    Hatha Flow

    [ Brand Strategy ]
    saniyeyoga
    hatha kurs promotion
    2017-2019

    First Brand Strategy Exploration,
    Print Essentials, Webdesign and Social Media Assets for a consistent Brand appearance

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    Situation

    Task

    Actions

    Results

    Breathe Inn, Breathe Out,
    Hatha Yoga with Saniye

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    In the beginning of the YEAR 2016, saniye wasn’t having an established Brand collateral, I explored a first Brand Identity and Print material, which I developed further in 2019 I developed the website MVP Experience for a Consistent Brand Perception.

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    We want to build an authentic, personal brand to showcase expertise, personality, and values. guiding yogis on a serene and transformative yoga journey, emphasizing themes like "Ankommen" (arriving), "Sein" (being), and "Ausatmen" (exhaling). Musical elements are integrated into the yoga offerings, enhancing the sensory experience.

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    What makes saniyes practice unique, compared to other yoga teachers?

    • In the beginning of the YEAR 2016, saniye wasn’t having an established Brand collateral, I explored a first Brand Identity and Print material, which I developed further in 2019 I developed the website MVP Experience for a Consistent Brand Perception.
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    Emphatizing with User Personas to understand whom we are designing for.

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    Creating a visual Mood and Colour tonality to Guide further Brand decisions.

    The Visual Delight Principle refers to the idea that digital and physical products should not only be functional and usable, but also visually pleasing in a way that sparks joy, curiosity, or emotional engagement. It's a design principle often used in UX/UI design, product design, and branding, emphasizing aesthetic pleasure as part of the user experience. Considering the Context of SaniyeYoga, we want Peopel feel "Tradition" and "Delight" in a "modern Environment". Not wanting to be overly "Spiritual", but recultivating ancient rituals.

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    • Exploring the Font, Icons, Colour Composition and Brand Name.

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    “HOW MIGHT WE” - How can we convey tradition and modernity in a logo brand symbol? To do this, I created several symbols that can be associated with yoga and India. We then evaluated these symbols for their depth of meaning.

    The idea for the brand symbol is based on two symbols – the spiral and the dot, which we combined into one graphic at Saniye's request. The left spiral is a symbol of return and unity – it leads inward to the center, to oneself. The spiral is an original universal symbol of all cultures. It signifies the unity of nature and spirit. The dot has a mystical meaning. It represents the third eye of spiritual vision.

    In the beginning of the YEAR 2016, saniye wasn’t having an established Brand collateral, I explored a first Brand Identity and Print material, which I developed further in 2019 I developed the website MVP Experience for a Consistent Brand Perception.

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    Exploring the Service Offered analog and digital.

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    Empathizing with Users and there "Job to be Done"

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    How can we motivate and help Yogis to see progress and keep them engaged?

    First of All, we started out with print material to track Yogis motivations. We wanted to give them a Bonus Card at Hand - they can collect as "Sun Salutation" Asana Collection. As a sweet give away, to not waste print material. Furthermore giving admiration to that print itself as Instruction Cards to collect and learn with. Printed at Umweltdruckerei Berlin.

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    Webdesign with Booking functionality
    for a smooth Customer Centric
    hollistic experience

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    Task

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    A Web Screen Audit was necessary, to De-Construct and Re-construct the exitisting Website and the Informations provided.

    • With a Web-Screen Audit we can document specific Task flows: how many steps it takes to "Book a Couse". The customer journey visualizes and documents the customer's experience as they interact with a company, step by step, from the moment a need is awakened to the moment that need is satisfied.. It reflects the customer's overall experience. It is not an isolated or isolated view, but rather depicts the entire journey customers take when using a product or service.
    • To achieve a consistent Visual Identity and a Cohesive use of colors, fonts, and imagery aligned with those defined brand values (calm, empowering, personal), the last step of that re-branding roll out required a new Website Design and Development. We wanted to integrate authentic images of Saniye leading sessions, next to filligrane Line-Illustrations, to evoke softnes and a powerful contrast in its whole context. That sun-flooded Website Entry is a Welcome to Saniyes Yoga Courses.
    • On the new Website we can directly choose to book a specific Course, without any further search, helping Users with there Core goals to book a Course. Design is subjective, somehow, but guiding users to fullfill there task is the main goal for. a re-design. I accelerate your story into a visual concept to "brand" your business to make users achieve their goals effortlessly.
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    A re-defined User Journey for sun seeking Yogis, to guide the Website visitor giving them direct access to book a Course.

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    Proof of Concept, what makes Yogies enjoy my Design Solution?

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    Engage with Social Media and see what Saniye shares about here philosophy and teaching

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