UI UX //
EXPERIENCE //
F*CKN GOOD WRK //
— we want to spark clarity - in a world full of noise. we want to communicate sharp, and not waste time pointing out our unique service offer. and overall, it all shall be meaningful .
I help to align stakeholders expectations with real user needs to create bold brand messaging and
customer-centric Web/Software Applications, that boost CRO and bring competitive advantage.
I’m a German native freelance Creative with 14+ years of experience in communication design (digital & print) and a background in software development. I help business owners and companies create rad digital brands, websites and software interfaces, while building multi-platform design systems. I see myself as 'Design Architect' — with a strong foundation in UX Discovery and the right UX Strategy—we can tackle user needs, solve business challenges, optimize the User Journey and build internal team workflows to drive innovation.
Unlock your Growth Potential with Insights from [UX DISCOVERY]
- [01] Our collaboration starts with Discovery — Day 01
- [02] Uncover root causes of underused features & low CRO
- [03] De-risk innovation by testing assumptions early
- [04] Gather insights to increase conversion & retention
- [05] Build shared clarity across teams & stakeholders on KPIs
- [06] Design for task success and JTBD
- [07] Solve business challenges by uncovering real user needs
- Discovery is a key driver for product success in the digital age. It elevates customer satisfaction and generates measurable business value for brands that rely on research-based insights.
- UX Discovery identifies user needs and aligns them with business goals to maximize impact. A well-crafted user experience reduces friction, increases task success, and creates loyal customers who return and recommend your brand. With UX Discovery Research, we uncover your untapped growth opportunities.
-
[] Service Sprints
[] Book a Mini Audit 650€
We co-create for serious [Impact] [ROI]
[Business Value] can only be created when we create value for users, with UX Design
- BUSINESS BENEFITS
- - increase conversion rate CRO
- - increase customer LTV
- - increase brand recognition
- - increase time on task TOT
- - increase positive experience UX
- - raise funds from Investors

- USER EXPERIENCE
- - reduce cognitive load
- - provide user customiziation
- - design a brand style
- - design contextual nudge
- - create end to end experiences
- - tell a brand service story

- with Problem Framing and Exploration: we Define the Path to Effective Brand Design Solutions. In Product UI/UX Design/Developmente we need to solve complex problems across industries, from healthcare and finance to transportation and suistainability. With a discovery problem framing process, also called - Design Thinking or Design Sprint -, we clearly define the objectives, constraints, and scope of a challenge in a way that lands to success at investors.
[ success ] stories with startups, enterprise brands and companies
[ Holistic ] Business
Growth Principles
My Service offer for Startups is defined in Milestones, for each Milestone we start a Pre-Invest of 1.280€ , it makes a Delivery of an MVP Landingpage of 6.400€ if you want changes you add on.
[+] DISCOVER
Understanding STRATEGY AND FRAMING, Big Picture thinking to define Project Milestones
read more
We start to create a trustful environment. Understanding the Team setup and Business Goals and Vision. Diving deeper into the project we define Problem Statements and hypothesises to guide and specify requirements and deliverables for your Product Vision or MVP. Design Thinking/Lean UX, or "Jobs to be Done" are useful Methods to to scope, define and oversee deliverables.
[+] DEFINE
More user engagement and business revenue, through consistent UI/UX Design Patterns
read more
Create end-to-end experiences and service blue-prints, that meet user needs and deliver business value. Reaching more user Engagement and a better User Experience through conceptual UX Design and UX DESIGN principles, which reduce churn, friction and drop-offs ad lead to more revenue. An Audit helps to analyse Use Case Pain Points and Opportunities.
[+] DESIGN
KPI's in Design Business - we Meassure the Impact of UX/UI Design
read more
Every Design is a solution to a problem! With continouse UX Discovery I translate creative methods into a business strategy, while focusing on a Human Centered Design approach. With Design Sprint Exploration, we can develop different UI Design Solutions to furthermore use them to test best practice and impact as A/B test cases or in user preference test.
[+] DELIVER
As a product is a breathing system, we specify a definition of Done for an MVP
read more
We break down the bigger picture in well defined projekt Task and Goals, to keep track of whats possible and what is out of scope.
Design Sprint
Workflow
- -
- -
- -
- -
- -
- -
From emerging startups
to industry leaders.
Witness the diverse selection
of my design creations,
from Concept to Finedesign.
[] View Design Cases
We shape culture,
for [digital] and [analog] Touchpoints,
-
BRAND DESIGN
Let's create a visual story your users fall in love with! My goal is to create a competent and unmistakable presence for your brand and business, to advertise it and to optimize or expand the company image. Whether strategic advice or management of the entire public appearance - together we will find untapped potential and individual solutions. We find out where and how you can position your brand and your products in a meaningful way and how you can market them authentically. I work with every kind of brand - those who are just starting out, as with those who need a fresh re-design.
-
UX / UI DESIGN
Empathizing with the users is the core role of the work as UX Designer:in. With the Design Thinking Method at hand, I discover user scenarios to create intuitive and unique user flows and test hypothesis based on user research to back up my design decisions to enhance the customer experience. As UI Designer:in I translate wireframes and concepts into fine design and create aesthetical and functional, accessible interfaces, desktop and app designs.
-
DESIGN & SCALE
A company’s digital presence can become chaotic. When products must work across multiple platforms, devices, browsers, and environments. Multiple teams working on a brand’s digital interface or marketing solutions can easily create variability. With a design system as a single source of shared design standards we can ensure process optimisation, better team collaboartion and high standards in product quality .






















