~/ GAME VOUCHERS next case

DIGITAL
MARKET

[ e-commerce ]
covarly b2b and b2c
End to End UI/UX Design
2022-2023
  • Brand |
  • Web |
  • UI/UX |
  • PM |
  • [x]

Early Stage Startup End-to End MVP Design Experience, Strategy and Execution for the brand new product launch.

Situation

Task

Action

Result

+++++++ Covarlys vision

A dynamic e-commerce game card website for digital consumer goods.

  • Our mission is to provide customers with seamless access to premium digital products—from software licenses and online tools to digital subscriptions and downloadable media. By streamlining the purchasing process and focusing on instant digital delivery, Covarly.de caters to the needs of modern consumers who value speed, convenience, and quality.
  • Whether you're a professional seeking productivity software, a gamer looking for the latest digital codes, or a creator in need of design assets, Covarly.de ensures a secure, reliable, and customer-centric shopping experience. With competitive pricing, clear product information, and dedicated support, we aim to be the go-to destination in Germany and beyond for all things digital.
  • In the landscaping company, we understand that our users are people, who live in different regions of the world and are digital knowledgeable about the digital consumer goods and game industry. We explored the market to analyse the USP’s for COVARLY, to guide our visual brand direction. I explored different iconographys for the logo design, the image we convey in our logo is refered to “a Joker Poker Deck Card”, placed next to the Marketplace Brandname.

Define Covarly’s reason for existence. Brand Purpose, Vision, Mission

"We want to become The most trusted digital marketplace in Europe (5-10years)" To simplify and enhance access to essential digital tools for everyday consumers." "Delivering fast, secure, and affordable digital products to consumers worldwide.".

Designing the user journey with specific catergory Product Features

Designing the user journey for Covarly.de—an e-commerce platform for digital consumer goods—requires optimizing every step from discovery to post-purchase. Below is a wireframe concept of a user-centric journey tailored for digital products categories, like software licenses, subscriptions, or downloadable vouchers.

    • Designing for Humans, with the UX principle of HICKS LAW in mind, I designed 5 Types of Iconography, which helps the user to choose between the main categories very easy. Directly at the entry/main page, which is an repetitive Visual Design Element. As good contrast we will use a green call-to-action button which works as good contrast with bright colourful imaginary. We want the users to enter an easy to use website, which highlights product categories,new products, best deals and to give them ideas for their individual use case/work environment, and payment modalities..

    • Determine the Goal of a Persona with a Mindmap, Taskflow and Storyboard.

    The overall Design Melody: It’s the total set of design patterns users will recognize

    Because we’ve based our design on the industry standard, we’ll have our buttons (e.g., “add to card”, “menu”, etc.) set out in a way that users expect (they may have visited many sites before landing on ours to compare prices, service terms and feedback). From there, they can immediately understand the layout and interact accordingly.

    10 UI Principles contribute to a hollistic, user-centered visual UI design

    Key Takeaways

    • [+] It was such a fun project from the first contact with the team and further development, with fast iteration cycles, clear feedback sessions and feature priorisation. Unfortunately that startup didnt landed the investor round to get online, but such a good example project for early stage startup prototype pitch.
    • 1. Awareness Stage:
      Goal: Attract potential users and create initial brand recognition.: with 5 Classifications for top-selling digital goods.
    • 2. Consideration Stage:
      Browse categories or search specific products.
      Clean UI with filter/search functionality.
    • 3. Purchase Stage:
      Ensure smooth, fast, and secure checkout.
      Multiple secure payment options (PayPal, Klarna, credit card, crypto).
    • 4. Post-Purchase Stage:
      Deliver value and create a path to loyalty or repeat purchase with a Clear usage/activation guide.
    • 5. Retention & Advocacy Stage:
      Keep the user engaged and turn them into a promoter. Easy-to-use account dashboard for past orders and license retrieval
    • 6. Multilingual & Multicurrency Storefront:
      Website available in German, English, French, Spanish, and more. Localized currencies (EUR, USD, GBP, CHF, etc.) and automatic currency conversion. Region-specific product availability & pricing.
    • 7.Compliance & Tax Handling:
      VAT/GST compliance (OSS for EU, sales tax for US). Licensing compliance for digital goods in regulated markets. Clear legal copy in each country’s official language.

    next Project,
    DEKA INVEST

    next project