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    • PREMIUM
    DOG BEDS

    [ re-branding ]
    berlin brands group
    Brunolie Dog Beds
    04-06/2021

    Re-Branding and Marketing Brand Building, through a Scaleable Brand Design System and CI Brand Grafik Assets

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    Situation

    TAsk

    Actions

    Results

    Starting a Project doesn't starts with Design,it starts with defining the Vision.

    • 01.1 - Vision: - Brunolie GmbH is a German company that specializes in pet products, particularly focusing on ergonomic and orthopedic pet beds for dogs and cats.
    • 02 - Value: - Their products are designed to offer comfort, support, and quality, often using memory foam or orthopedic foam to help promote joint health, especially for older or arthritic pets.
    • 03 - Mission: - the product range offers 12x beds, 4x colour variations and 5x sizes, translated in 5 different languages. All linked to a specific SKU.
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    Reposition Brunolie products as a premium, pet-wellness brand.

    • 01 - Brand CI - enhancing the visual identity and messaging of its dog beds, emphasizing orthopedic comfort,sustainable materials.
    • 02 - Market Fit: - High-quality products and comfort at affordable prices.We aim to offer our customers a holistic product experience at all brand touchpoints
    • 03 - Mission: - Every pet owner just wants the best well-being for his four-legged friend, and this is the mission of our product range.
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    With a Brand Audit we Investigate on all Brand SKU Grafik Assets.

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    Dog matching Product Size meassurements are the Focus of the presentation

    • 01 - Brand CI:
      define colours, font: chatamaran, icon style, info grafics, comic style but premium look. photograhphy should- refelect warm visual mood
    • 02 - Product Size:
      - dog size should match product size and meassurements, different dogs should reflect that
    • 03 - Use Cases:
      - The target audience includes health-conscious pet owners aged 25–55. The concept applies primarily to indoor use,
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    We have to go deeper into the understanding of the Customer and there Desire.

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    I gathered Qualitative Data, to vote about the concept and direction.

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    The Concept for the Grafik deliverables is clear. Now we Explain the trait offs, ..

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    Exploration of the Dog Size Meassurement as USP Grafik product feature

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    we visualise additional premium features with star ratings and icon badges

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    We took the extra mile to scaleability, consistency and efficiency..

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    Key Takeaways

    [+] That project was very short time boxed and I couldnt deliver all product files as planned. After investigating on the problems arised during the work, I discovered some unknown risk areas: like that project masterfile was delivered after my conept phase, and that script wasnt useable for the complexity of the grafics included.

    The planning and strategy starts and fails with getting the “Inventory” right. I frame it as UX AUDIT - BRAND AUDIT, getting all necessary brand assets delivered and proofing files of every product takes time (at least 4 days), to give a proper definition of the scope (items, colours,size). We worked very agile and included feedback calls and course correction. It lacked trust and commitment from company side. Overall a very complex project. Which needed extra care, in sorting delivered files and excel sheets, which caused lots of extra work.

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