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    • ~/ PET SHOP GOODS next case

    PREMIUM
    DOG BEDS

    [ re-branding ]
    berlin brands group
    Brunolie Dog Beds
    04-06/2021
    • Workshop |
    • Brand |
    • System |
    • PM |
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    Re-Branding and Marketing Brand Building, through a Scaleable Brand Design System and CI Brand Grafik Assets

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    Situation

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    Actions

    Results

    Starting a Project doesn't starts with Design,it starts with defining the Vision.

    • 01.1 - Vision: - Brunolie GmbH is a German company that specializes in pet products, particularly focusing on ergonomic and orthopedic pet beds for dogs and cats.
    • 02 - Value: - Their products are designed to offer comfort, support, and quality, often using memory foam or orthopedic foam to help promote joint health, especially for older or arthritic pets.
    • 03 - Mission: - the product range offers 12x beds, 4x colour variations and 5x sizes, translated in 5 different languages. All linked to a specific SKU.
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    Reposition Brunolie products as a premium, pet-wellness brand.

    • 01 - Brand CI - enhancing the visual identity and messaging of its dog beds, emphasizing orthopedic comfort,sustainable materials.
    • 02 - Market Fit: - High-quality products and comfort at affordable prices.We aim to offer our customers a holistic product experience at all brand touchpoints
    • 03 - Mission: - Every pet owner just wants the best well-being for his four-legged friend, and this is the mission of our product range.
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    With a Brand Audit we Investigate on all Brand SKU Grafik Assets.

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    Dog matching Product Size meassurements are the Focus of the presentation

    • 01 - Brand CI:
      define colours, font: chatamaran, icon style, info grafics, comic style but premium look. photograhphy should- refelect warm visual mood
    • 02 - Product Size:
      - dog size should match product size and meassurements, different dogs should reflect that
    • 03 - Use Cases:
      - The target audience includes health-conscious pet owners aged 25–55. The concept applies primarily to indoor use,
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    We have to go deeper into the understanding of the Customer and there Desire.

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    I gathered Qualitative Data, to vote about the concept and direction.

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    The Concept for the Grafik deliverables is clear. Now we Explain the trait offs, ..

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    Exploration of the Dog Size Meassurement as USP Grafik product feature

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    we visualise additional premium features with star ratings and icon badges

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    We took the extra mile to scaleability, consistency and efficiency..

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    Brunolie Project
    Key Takeaways

    • [+] Startegic project collaboration: workshop collaboration with internal Product team defining the Project KPI'S and UX research strategy, including regular feedback sessions and data-driven insights, helped align and validate concept adjustments throughout the project.
    • 1. Translating an Abstract Concept into Tangible UX:
      Successfully transformed a complex, value-driven investment philosophy (Sinnvestieren) into a clear, engaging, and easy-to-navigate service page that users could understand and act on.
    • 2. Strong User Engagement Through Purpose-Driven Design:
      Achieved a 68% increase in average time on page and 64% scroll-depth engagement, indicating a high level of user interest and interaction with the content.
    • 3. Conversion-Centred Content Architecture:
      Improved click-through rates to sustainable product pages by 39%, showing that the new content structure and calls to action effectively guided users towards conversion.
    • 4. Mobile-First Optimisation That Delivered Results:
      Boosted mobile micro-conversions by 43%, reflecting successful responsive design, simplified user flows, and more effective on-the-go engagement.
    • 5. Human-Centred Storytelling Enhanced Trust and Accessibility:
      Used illustrations, relatable language, and modular storytelling to make financial topics more emotionally resonant and accessible, while achieving a 98/100 accessibility score.
    • 6. Positioning Deka as a Thought Leader in Sustainable Finance:
      Created a distinctive digital experience that communicated Deka’s sustainable investment approach in an accessible and credible way, strengthening its positioning within the sustainable finance space.
    • 7. Built a Scalable and Testable Design System:
      Developed modular UI patterns and reusable components that supported consistency across the experience while enabling future iterations, testing, and content expansion.

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