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    • VEGAN SUPPLEMENTS

    [ brand launch ]
    marketing pitch,
    natuo supplements
    2020

    Early Stage Startup Brand MVP
    Futurist Healthcare Lifestyle Supplements
    Brand Marketing Pitch.

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    Situation

    Task

    Actions

    Results

    Our nutritional supplements should become an indispensable part of everyones lifestyle.

    • 01 - Supplements have become an indispensable part of modern life. The product was developed for a discerning clientele with a higher level of awareness. This clientele is interested in quality, spirituality, and sustainability.
    • 02 - Elements such as patterns and colors are derived from the product itself: Its organic, ancient indian roots, merges with modern futurist science backed data. We want to launch and validate the Natuo Supplements brand by positioning as a clean, science-backed, and sustainable supplement line that supports modern wellness with natural ingredients.
    • 03 - The MVP aims to establish market fit, build early trust with health-conscious consumers, and generate initial sales through targeted digital marketing and strategic influencer partnerships. It was important to me to visualize the brand's philosophy through all elements and touchpoints.

    Product Vision, Perception and Brand Messaging.

    • 01 - Supplements: as Nutrional Lifestyle Product, supports skin care, hair loss, nail stablity, immunsystem, energy boost.
      67% of consumers prefer natural supplements over synthetic alternatives (Statista, 2024).
    • 02 - Shopping Experience: Clean label and transparency are top decision factors for millennials and Gen Z. Rising preference for vegan, gluten-free, and sustainably sourced products.
    • 03 - Market Gap: Market lacks a mid-tier, eco-conscious brand that balances efficacy and affordability — Natuo can fill this gap. Focus on spiritual, well balanced consumerism.

    Social Mobile Storys for the Shop Marketing Promotion.

    Suistainable packaging in Recycled Amber Glas Jars bulks

    • 01 - Packaging - Create packaging that reflects Natuo’s natural, transparent, and responsible brand values — while remaining cost-effective and scalable for an MVP launch. Should be possible to have it on the go, for travels and in your beauty case.
    • 02 - Sustainable Packaging Directions: Material: Recycled PET (rPET) or HDPE bottles with minimal ink and labels. Pros: Cost-effective, easy consumer recycling, scalable for mass production.Cons: Less “premium” tactile feel. Best for: MVP phase — balances sustainability and shelf durability.
    • 03 - Amber glass jars with compostable refill pouches: → Balances sustainability, premium aesthetics, and scalability. → Supports eco-conscious storytelling and subscription retention. → Refill pouches reduce packaging waste by up to 70% per repeat order.

    Problem Definition,
    Brand Audit and Assumptions:

    01 - The inital product packaging doesnt represented a modern, futurist healthy lifestyle.

    02 - The Brand messaging doesnt reflect properly the ethical brand values.

    03 - The USP's: 100% natural, veganism, free of additions are not well presented.

    04 - It needs a strong positioning, and clear messaging, attracting the right persona group

    Ideate the Brand Font Style and Brand Packaging Logo Variations

    • 01 - the brand style should reflect an essential, natural, vegan health product
      02 - earth colours shall suggest a warm natural mood: beige, nude, airy, light
      03 - the font can be bold and futuristic, to build a contrast with the organic icon elements

    Reframing the Brand Concept and Story to define a visual Design Language.

    First feelings define the Brand perception and will dominate the product UX Experience

    Natuo Packaging Design concept, the look and Feel which breathes air and clarity.

    Stay connected and engaged with Instagram Stories and Newsletter Updates.

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