• © 2010 - 2025 Copyright

    • ~/ HEALTHCARE

    NATUO
    VEGAN

    [ brand launch ]
    marketing pitch,
    natuo supplements
    2020

    Early Stage Startup Brand MVP
    Futurist Healthcare Lifestyle Supplements
    Brand Marketing Pitch.

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    Situation

    Task

    Actions

    Results

    +++++++ Natuo's vision

    Nutritional supplements should become part of everyones lifestyle.

    • Situation: The Business provided there current Brand Design and Packaging Design and ask for a new Brand direction. With a first Audit Workshop, we defined a Vision statement, Moodboard and Claim: "Für Dich"
    • Problem: - identifying the core gap between your current brand perception and your desired brand positioning: visually out of touch, no story, no brand CI
    • Brand Story Clarity: - Supplements have become an indispensable part of modern life. The product was developed for a discerning clientele with a higher level of awareness. This clientele is interested in quality, spirituality, and sustainability.
    • The goal: - we want to create an MVP, to test further market fit, to create a brand experience that makes a strong and intuitive first impression —one that feels trustful and communicates vegan USP'S.

    +++++++ Guiding Principles

    Product Vision, Perception and Brand Messaging.

    • 01 - Supplements: as Nutrional Lifestyle Product, supports skin care, hair loss, nail stablity, immunsystem, energy boost.
      67% of consumers prefer natural supplements over synthetic alternatives (Statista, 2024).
    • 02 - Shopping Experience: natural earth colours, Clean label and transparency are top decision factors for millennials and Gen Z. Rising preference for vegan, gluten-free, and sustainably sourced products.
    • 03 - Market Gap: Market lacks a mid-tier, eco-conscious brand that balances efficacy and affordability — Natuo can fill this gap. Focus on spiritual, well balanced consumerism.

    Suistainable packaging in Recycled Amber Glas Jars

    • 01 - Packaging - Create packaging that reflects Natuo’s natural, transparent, and responsible brand values — while remaining cost-effective and scalable for an MVP launch. Should be possible to have it on the go, for travels and in your beauty case.
    • 02 - Sustainable Packaging Directions: Material: Recycled PET (rPET) or HDPE bottles with minimal ink and labels. Pros: Cost-effective, easy consumer recycling, scalable for mass production.Cons: Less “premium” tactile feel. Best for: MVP phase — balances sustainability and shelf durability.
    • 03 - Amber glass jars with compostable refill pouches: → Balances sustainability, premium aesthetics, and scalability. → Supports eco-conscious storytelling and subscription retention. → Refill pouches reduce packaging waste by up to 70% per repeat order.

    Problem Definition, Brand Audit and Assumptions:

    01 - The inital product packaging doesnt represented a modern, futurist healthy lifestyle.

    02 - The Brand messaging doesnt reflect properly the ethical brand values.

    03 - The USP's: 100% natural, veganism, free of additions are not well presented.

    04 - It needs a strong positioning, and clear messaging, attracting the right persona group

    Ideate the Brand Font Style and Brand Packaging Logo Variations

    • 01 - the brand style should reflect an essential, natural, vegan health product
      02 - earth colours shall suggest a warm natural mood: beige, nude, airy, light
      03 - the font can be bold and futuristic, to build a contrast with the organic icon elements

    Reframing Brand Concept and Story to define a visual Design Language.

    Packaging Design which breathes air and clarity.

    Stay connected and engaged with Instagram Stories and Newsletter Updates.

    Website Shop Design. Startpage Screen

    Social Mobile Storys for the Shop Marketing Promotion.

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