KINESICS is a multimedia and cross-disciplinary collective performance art project that merges cutting edge and state of the art technology with experimental electronic music, spatial audio, multi-disciplinary performance and innovative visual/new media art.
The project came as a result of an artist's residency that was granted to the KINESICS collective in the Fall of 2021 by MONOM, the formidable institute for spatial audio located in Berlin,Germany that is one of the only centers for the creative arts that is equipped with a 4D spatial audio sound system.
The Client needed online and offline promotion and a marketing Campaign to promote the event.
For a sonic brand its of course a key consideration that begings right from the first seed ideas. A Logo, Typography, colours and visuals - the tone of voice - how the brand looks and feels, all pillars are inextricalby linkshaping the athmosphere of this unique event. music is energy in Motion. Emotions are energy. Energy is everything which surrounds us and the key element highlighted in the Brand Name.
Designed to capture the wide range of sound landscapes a mix of different font styles was selected. A lightweight sans serif font (Allumnis Sans), combined with a bold weight display font (Aldrich) are supported with the elegant Skeletton outline font (Florest).
To deliver fast results, its better to create design fragments of the whole project, which we use to develop the story further, to puzzle missing pieces together.
We request all event information (text content) as well as details on booking options. These inputs are gathered during the briefing phase, typically documented in a shared Dropbox Paper.
