Design Audit

After your send your request and received the detailed project proposal and the upfront payment is made >>

I will gather insights about your product, service and collect every single branding and communication material that you or your company has created. I will look at competitors to bench mark your brand. I will analyse your status quo in detail and provide you with improvement steps and a milestones how to get there, we will look at it in detail having a strategy discovery call.

Strategy Discovery Session

During a Discovery Call via Zoom, we will Outline your brand purpose. Define your core values. Flesh out your target audience and its needs, Define your brand mission and vision.
We state out how your brand differentiates itself from competitors. We figure out what you like or dislike.

All of these insights are woven together to create a compelling brand strategy for your individual business approach.

Mood Board Creation

I take the insight of the Strategy Workshop and will Breath a visual Language Into Your Brand and put it into a brand deck.

I will present You what your aspirational brand could look and feel like.

That Brand Deck is useful to gather deeper insights with a Survey to get feedback about how people perceive your brand values and personality.

Logo, Colours, Font, Imagery

I will present you a first logo draft, font, colour choice and imagery. After we agreed on a direction We will finalise the Logo together. Your Outcome is a Full logo suite (primary, secondary and sub-mark logos) and a Brand Style Guide with colour palette, font recommendations, imaginary style and the legal Rights of Use.

Brand Style Guide

After everything is ready to launch, you will receive a brand book with a link to download your folder with all brand assets incl. the brand style guide. With The Brand Style Guide we set the Foundation for the Hollistic Understanding of Your Visual Direction. Creating an Experience for all Brand Touchpoints like Print Collateral, Webdesign and Social Media.

Branding Essentials

To develop your brand even further, we can define further milestones: the design of a Landingpage, print material like business cards, broshure and flyer. Your social media content, your personal brand apparal, as well as packaging. If you have a special request dont hesitate to ask.