Truely Your's Brand Design
when the soul of your brand,
speaks to your audience,
- 07.1. Brand Design Audit (Whats out there? Mini Audit + Assesment Overview) [+]
- 07.2. Brand Discovery (Values, Purpose, Vision..Key Word Definition) [+]
- 07.3. Brand Mood Board Creation (Tone of Voice, Perception Test) [+]
- 07.4. Brand Benchmarking (Positioning, Key competitors and category norms) [+]
- 07.5. Brand Identity: Design Style Guide (Brand Logo, Claim, Font, Colours, Visuals) [+]
- 07.6. Branding Touchpoints Essentials (Motion teaser, Marketing, Visuals..) [+]
- 07.7. Branding Style Strategy Feedback (Effect on Target,Proofs, Test Scenarios) [+]
- + incl. 3 Remote Zoom Sessions
Why Brand Marketing is important? (reach the people you want to speak to)
- read more about the steps and detailed process -
Brand Strategy guides all Business decision to position yourself within the market.
We start with a Brand Audit
I will gather insights about your product, service and collect every single branding and communication material that you or your company has created. I will analyse your status quo in detail and provide you with problem areas and improvement steps and milestones how to get there, we will look at it in detail having a strategy discovery call.
- Mapping the Status Quo with 8 P's of Marketing=
We define Key Words to guide our brand design decision' defining your brand story telling.
Strategy Discovery Session
During a Discovery Call via Google Hangouts, we will Outline your brand heritage and purpose. Define your core values. Flesh out your target audience (Customer Discovery) and its needs, Define your brand mission and vision. We state out how your brand differentiates itself from Competitors. We figure out which new direction you aspire or dislike.
All of these insights are woven together to create a compelling brand strategy for your individual business approach.
- We align and define your positioning=
its about your design preferences' defining your brand visual identity style,
Mood Board Creation
I take the insight of the Strategy Workshop and will Breath a visual Language Into Your Brand and put it into a brand deck.
I will present 3x Moods how your aspirational brand could look and feel like.
That Brand Deck is useful to gather deeper insights with a Survey to get feedback about how people perceive your brand values and personality.
- We create a Visual Direction=
Brand Identity is the visual language to build emotional connections.
Logo, Colours, Font, Imagery
I will present you a first logo draft, font, colour choice and imagery. After we agreed on a direction We will finalise the Logo together. Your Outcome is a Full logo suite (primary, secondary and sub-mark logos) and a Brand Style Guide with colour palette, font recommendations, imaginary style and visual logo teaser.
If you have already a logo, I will create a motion Grafic.
- We create a first Touchpoint=
A Brand Style Guide is a first Visual Guide' as foundation for your Marketing,
Brand Identity
Style Guide
You will receive a brand book with a link to download your folder with all brand assets incl. the brand style guide. With The Brand Style Guide we set the Foundation for the Holistic Understanding of Your Visual Direction. Creating an Experience for all Brand Touchpoints like Marketing Collateral, Webdesign and Social Media.
- We are ready to scale !
Scale and Expand your Brand Touchpoints' for a full caring
CX Experience,
Branding Essentials
To develop your brand even further, we can define further milestones: the design of a Landingpage, Your social media content, your personal brand apparal, as well as packaging. If you have a special request dont hesitate to ask.