Insights for your Business/Produkt Problem Framing:
With Discovery Research
we understand your Company, Customers and Competitors
- 02.1. What is UX Discovery? - define a problem worth solving
- 02.2. Company Discovery Business Vision/Mission 01.1-01.7 - align business goals with user needs [+]
- 02.3. Customers User Persona Discovery - your audience needs[+]
- 02.4. Brand Discovery Brand Marketing 07.1-07.7 - your tone of voice and messaging[+]
- 02.5. Competitors Market 3x Discovery - your placement, SWOT Analysis[+]
- 02.6. Website Product Discovery - your promotion, UX flows[+]
- 02.7. Stakeholder Survey Discovery - operational feasability, [+]
The discovery phase is the sum of individual product research activities.
Discovery helps to ask the right questions before developing solutions.
– learn more about the individual steps and the detailed process –
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With Design Thinking we Empathize on a Problem:
The discovery phase
is where we immerse and explore the project context,
UX Discovery
UX Research
Its a fundamental step of the Design Thinking method. We Discover to "Empathize". During this phase I will try to learn as much about the client’s business, assumptions, objectives, users and competitors.
With the Lean UX Surveys and Stakeholder Interviews: We understand the Business Assumptions, Constrains and Future Goals.
02.2. Company Discovery Business Vision/Mission
We need insights to define guiding policies and principles, to make design decisions later,
Why is UX discovery important ?
"Rooted in solid observations and backed by stakeholder and customer interviews we get insights for our business objectives, the step of UX Discovery allows fast alignment within the design process and among all stakeholders." Always focusing on the WHY? of our solution.
We want to connect business wishes with customer realities.
02.3. Customers User Persona Discovery - your audience needs
Understanding Customers
is important' to Build User Centered products,
Customer Persona Discovery
User persona discovery is the process of creating detailed, research-based profiles of a brand's or product’s ideal customers, based on their behaviors, needs, motivations, and demographics to design more user-centered products, and create more effective marketing strategies.
Make evidence-informed choices
CX / UX: “How do users currently experience the product or service?”
02.4. Brand Discovery /Brand Marketing 07.1-07.7
Understanding your Messaging is important, to define coherent actions for your brand CX,
Brand
Discovery
I analyse your outer communication and touchpoints to proof if it matches your services provided within the product.
Its the Foundation for marketing and growth: what do you communicate with customers and why?
02.5. Competitors Market Discovery - your placement, SWOT Analysis
Market Competitors
to define coherent actions for your positioning,
Market
Discovery
Market discovery is an essential step in UX discovery! It provides a comprehensive understanding of the market landscape and enables better strategic decisions for long-term success.
Risk reduction: It helps businesses avoid costly mistakes by thoroughly researching and validating market opportunities before investing in copyin features.
Waht are Competitors doing ?
02.6. Landingpage Product/Service Offer
Web Prodcut Discovery
provides clarity about friction, churn, unused features,
Web Product Discovery
Web Product discovery is crucial for reducing the risk of promoting something that doesn't match product features.
Assessing User Onboarding Flow,
Service Value Proposition
